I’m Gabriella Balázs, a senior graphic designer and art director, and the founder of Gabril Creative. I graduated in graphic design from KREA Design School and have been working in visual communication for over two decades.
Early in my career, I spent more than ten years in agency environments, working on complex brands and campaigns. This period taught me to think in systems, make strategic decisions, and bring meaning to visual solutions.
Today, I primarily design brand identities and visual systems — structured, consistent solutions that provide a stable foundation for brands over time. To me, design is not just about form but a way of thinking: a tool that makes a brand’s world clearer and more understandable.
In my work, branding and packaging are closely connected. Across both fields, I aim to ensure that the creative concept remains consistent through execution — whether in visual systems, materials, or production details. I believe strong design begins where idea and execution reinforce each other.
My work has received professional recognition, while teaching has become an increasingly important part of my practice. For me, education is not only about sharing knowledge but an ongoing dialogue with the present and future of the profession.
I believe in structured, thoughtful processes and in the sense of confidence that good design can create — for both client and brand. At the same time, every project carries a more personal layer: the intention to create work that not only functions well but also has character.
I feel most inspired by projects where conscious design, attention to detail, and a distinct perspective come together to create real value.