CANnual Report is the annual publication of weCAN, and it includes the most comprehensive and recent data, analyses and consumer trends of the advertising and media markets of the Central Eastern Europen region. It revealshow each country’s political, economic and social processes affect the local advertising industry and media landscape, while each year it appears with a completely new design, correcponding to the theme of the given year.
The publication in 2018 focuses is the coexistence of television and online videos that raises new questions and indicates new solutions, models, content, genres and players. As anywhere else in the world, we can observe this trend in Central and Eastern Europe as well, and the CANnual Report 2018 reveals the main aspects of this transformation throughout the region.
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