CANnual Report is the annual publication of weCAN, and it includes the most comprehensive and recent data, analyses and consumer trends of the advertising and media markets of the Central Eastern European region. It reveals how each country’s political, economic and social processes affect the local advertising industry and media landscape, while each year it appears with a completely new design, corresponding to the theme of the given year.
Awareness on social and environmental issues is on the rise, and this puts and increasing amount of pressure on companies. In this the 2020 publication, advertising experts share how businesses in the CEE region react in the field of CSR, and how agencies can shape communication on sustainability, and a special section about the recent impacts of the Covid-19 pandemic is also included.
I SPECIAL THANKS I
weCAN Communications LTD.
