CANnual Report is the annual publication of weCAN, and it includes the most comprehensive and recent data, analyses and consumer trends of the advertising and media markets of the Central Eastern Europen region. It reveals how each country’s political, economic and social processes affect the local advertising industry and media landscape, while each year it appears with a completely new design, correcponding to the theme of the given year.
The fifth, jubilee edition of the report focuses on the past five years of media markets in the region. weCAN experts provide an extensive analysis of the most important advertising trends of each CEE country, along with forecasts for the future, and Guest authors from Google and Facebook share their thoughts on industry-shaping phenomena.
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